Workshop examines marketing mix
Southern Wesleyan University hosted a recent marketing seminar sponsored by the Greater North Augusta Chamber of Commerce. The seminar examined how to develop a good marketing mix, implement public relations and brand a business or organization. Presenters explained the strengths and weaknesses of traditional media options, as well as new social media strategies. The event was free for chamber members and $25 for nonmembers. The seminar was part of a marketing series held at Southern Wesleyan University’s North Augusta location on East Martintown Road. For details about upcoming marketing seminars through the chamber, call 803-279-2323.